“…the basics of publishing as I learned it and tried to practice it: “Publishing is the business of conveying your own honest enthusiasm for a book and a writer to the rest of the world.”
“If you believe in a book, there are others who will too, because you’re not special.”
“Every book has its own potential readership–figure out what it is and reach for it, don’t try to sell every book to everyone.”
“Take every detail seriously, since we just don’t know what makes certain books do better than others. Except, of course, their innate qualities.”
And, perhaps hardest to accept, “Readers aren’t stupid–their instincts may prove to be sounder than yours.””